The importance of paper
Since its invention, paper has literally written itself into our history and our lives. Can you image the bible not in book form or the Magana Carter being recorded in glass etchings. Paper has given us many gifts and continues to give us much enjoyment. The lyrics for ‘Imagine’, Einstein’s E=MC2, even the story of Romeo and Juliet were all jotted down on paper.
It’s this personal and creative essence of paper that we still need and desire today. Paper has a feel, a smell, a look and a feeling that is difficult to reproduce. It is something that enriches our lives and minds in ways most of us don’t even realise or notice.
Paper is like a complex yet reliable friend. It is sensitive and adaptable, just like us. It has many different uses and can be changed into things that are completely different to its original making.
Paper’s characteristics are shaped by the way it has been made. Giving it a completely unique personality all of its own. That personality helps set a mood and feeling in all who come into contact with it. You can get a real feeling from the paper before you read a single word or absorb a fraction of an image. We still look at the design of posters and magazines from 30, 40, even 50 years ago in awe of their beauty and elegance.
If paper were to be a friend it would be a warm and complicated soul. A friend filled with expectation of the future and one with a fantastic memory. Paper is a trusted companion that will remain with you for a lifetime.