When Ted met Tom …. Promotional Marketing the Smart Way!
When Ted Baker approached Castelli for their promotional expertise to create a totally, unique, special limited edition notebook and pencil set, our product sourcing, innovation and Italian flair was utilised to the extreme, producing the ultimate branding vehicle for the Ted Baker brand.
For a special one-off month long period between 18th October – 18th November 2013, customers spending a minimum of £100 or more on Ted Baker products either in-store or online, would qualify to receive one of these noteworthy gifts.
Furthermore, to promote this offer they instigated the expertise of creative illustrator, cartoonist and animator, Tom Chitty, an expert in digital media through directing and storyboarding of film animation.
View video here
The results and feedback has been astounding, and Castelli is very excited to share this amazing collaboration between Ted Baker London, and Tom Chitty, which showcases the Tucson Ivory Notebook and pad-printed pencils in all their glory.
So view this video and join Castelli in our huge THANK YOU to them both for this dedication and support that illustrates how the blank canvass of the simple, everyday, paper notebook can be transformed into such a versatile, creative, promotional marketing tool.